Small Business Summit At Trump National Doral

March 5, 2015 | By More

Yesterday hundreds of local small businesses gathered together at Trump National Doral for a complimentary seminar provided by Web.com hosted by spectacular venue Trump National Doral in partnership with PGA TOUR. Bank of America representative also gave a presentation on Cash Flow Management. Scroll down to see a few tips on marketing your business online.

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Web.com partnership with the PGA TOUR now allowed them to meet with small business owners at events around the country and treat them as the VIPs they are. Bank of America also joined to teach and remind business owners about importance and very basic rules of cash flow and cash management, so they really do grow their businesses. Summit opened General Manager of World Golf Championship Cadillac Championship Andres Gaviria.

small-business-summit-doral-03small-business-summit-doral-04Then presentation of Bank Of America took place. Speaker – Odalis Martinez.

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Wonderful presentation by Web.com Director of Marketing Justin Leedy was the last one and the best one. In detail, he explained what every business needs to do in order to make sales, capture leads using their websites, how to stay in touch with the clients and make offers using social media channels.

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Tips To Successfully Market Your Business Online (by Web.com)

  • Your website must have a goal. Drive calls, visits or leads.
  • Make it easy for customers ti find what they are looking for. Their time is limited by seconds, and then they usually leave, if they don’t find what they need.
  • When you hire a web designer, check their references. Understand what you are paying for and how you will be charged.
  • Understand what resources you have if you don’t like what they build. be clear as to who will market or make changes to your site when you need modifications (add images, write and post blog posts etc.)
  • Always own a domain name – register it personally to your name, not someone else’s.
  • Use Paid Search to drive traffic, but monitor performance of keywords.
  • Optimize your site with keyword phrases that your customers are using when searching a business like yours (example: “plumber Doral”). Get links to your site from other relevant websites.
  • Claim your Google+ Local page and optimize it.
  • Use Facebook and Twitter to engage with your customers. People often use social media as customer support channels.
  • Make sure your website appears great on mobile devices – optimized for smart phone and tablet users.
  • Have a shopping cart on your website, let your clients pay for the services in advance via web.

These are just a few take aways from www.web.com presentation.

A final word at the Summit was spoken by the owner of Trump National Resort – D.Trump.

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Video of Trump’s speech is coming soon.

All the guests were invited to view beautiful remodeled venue of the resort and given a free ticket to PGA Tour. Below are a few images of the views of Trump National Doral golf course and the clubhouse.

PGA-golf-doral-09PGA-golf-doral-10PGA-golf-doral-11PGA-golf-doral-12PGA-golf-doral-13Use tags #smallbizsummit #doral  #trumpnationaldoral in social media if you refer to this article. 

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